Mostafa Arvandbarmchi-Radix Range Hood

At Design Interviews

(Excerpt) Interview with Mostafa Arvandbarmchi : Frank Scott: What is the main principle, idea and inspiration behind your design?. Mostafa Arvandbarmchi : Radix is inspired by the nature. It sucks in the ugly and creates beauty. What lays in this design is attention to nature and the living creatures, especially plants and trees that use analysis, math and ecology. The beginning of this kind of design starts fast, but your way to the finish line needs patience. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Mostafa Arvandbarmchi : Our main focus in this process was “designing a product". It was the fact that the current products in the market for kitchens for eliminating smells and cooking odors had flaws. What was important for the designing team, was to get to a high productivity point, using the knowledge of Bionic design and the plant's behavior of absorbing pollution and producing clean air. .Frank Scott: What are your future plans for this award winning design?. Mostafa Arvandbarmchi : This was not the first prise winning design for our team and continuing down this line will hopefully be persistent and attending events like this, brings the designing group to higher levels of design and philosophy of the design. .Frank Scott: How long did it take you to design this particular concept?. Mostafa Arvandbarmchi : We got to the final design in four months and the main plan was formed and the development is now under process. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Mostafa Arvandbarmchi : Because of having a fondness for designing smart home appliances, we decided to design this product, and with the observation of the future market, getting to this point seemed logical. This project was a partnership between "CAN" home appliance company, and the department of research and development. The result needs applied studies and etc... .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Mostafa Arvandbarmchi : As it was said before, the whole design process of this product, was a partnership of the department of research and development of the CAN home appliance production company, and all the rights of is product belongs to CAN. .Frank Scott: What made you design this particular type of work?. Mostafa Arvandbarmchi : Nature and green way of living and the relationship between the nature and the product was the main focus of this design. This understanding makes the future of this product very bright. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Mostafa Arvandbarmchi : Design studios and our product designer co-workers, have a great influence on the design process. But this style of design is very unique and it might have already influenced other designs and it can become an approach in the future. Hopefully it will be more welcoming in the industry soon. .Frank Scott: Who is the target customer for his design?. Mostafa Arvandbarmchi : Every human who cares about the nature and its own and others health. The users of home and kitchen appliances and etc. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Mostafa Arvandbarmchi : Radix is very unique and completely different from other products. .Frank Scott: How did you come up with the name for this design? What does it mean?. Mostafa Arvandbarmchi : The name of this product was influenced by historical trees in Persia. The trees that in old age were the symbol of purity. .Frank Scott: Which design tools did you use when you were working on this project?. Mostafa Arvandbarmchi : 2D and 3D software went hand in hand in this process. But the most important designing tool for our group was "Brainstorming". The subject that is still Grey in designing. But it is the most important key to success. .Frank Scott: What is the most unique aspect of your design?. Mostafa Arvandbarmchi : Swallowing air pollution and turning it into clean air in a short amount of time, is the biggest point of this design. The idea that lead CAN's home appliances into build a prototype with the same characteristics. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Mostafa Arvandbarmchi : This was a teamwork project. It was our design group, CAN's department of research and development, and about three technicians worked on the first idea and in the end, one person with the expert knowledge of product design, turned this team effort into its result. .Frank Scott: What is the role of technology in this particular design?. Mostafa Arvandbarmchi : Obviously the main part of this design was the technology of attracting air pollution and turning it into clean air using ionization. Negative ions are beneficial to humans. The most important part was to develop this kind of system, directly using technology. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Mostafa Arvandbarmchi : Laboratory research and library research from studies on trees biology was done by the research department. They researched about trees behavior, from lab plants to function testing was done in about 23 days, and the result was building of the prototype. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Mostafa Arvandbarmchi : Not having any products in the market with similar looks or the function was our first challenge. Knowledge of biological behavior of trees in nature was also influential on the design process. .Frank Scott: How did you decide to submit your design to an international design competition?. Mostafa Arvandbarmchi : Attending events like this, is one of the main goa.[ End of Excerpt: Read complete interview with Mostafa Arvandbarmchi on Radix Range Hood at ]

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