Luka Balic-Jae Murphy Corporate Identity

At Design Interviews

Interview with Luka Balic : Frank Scott: What is the main principle, idea and inspiration behind your design?. Luka Balic : I was inspired by light and shadow play that defines the objects in negative space and make "uncommon view of the commonplace" which is client's slogan. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Luka Balic : I wanted to create something different, eye-catchy and unusual to make the client stand up against competition and to represent her slogan the best way. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Luka Balic : While making a research I reviewed hunderds of photographer's identities and none of them use shadows and negative space this way. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Luka Balic : Creating a negative space logo is hard enough. Embedding initials J, M, camera and tripod together while keeping it simple and natural, was the biggest challenge. .

Luka Balic-Jae Murphy Corporate Identity Images:


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